About the CMBP™ designation
The Chartered Marketing and Branding Professional (CMBP™) is a practitioner-level credential from the Chartered Institute of Management Specialists (CIMS) that recognises individuals who demonstrate exceptional competence, expertise and leadership in marketing and branding. It reflects a sustained commitment to excellence in shaping and executing strategies that build brand value and drive business growth.
Holders of the designation are recognised as marketing and branding practitioners who can translate market insight into strategy, build and protect brand equity, and lead integrated marketing programmes, while upholding the professional and ethical standards the discipline demands.
Entry requirements
To be considered for the CMBP™ designation, applicants are generally expected to meet the following criteria:
Academic background
A bachelor's degree or equivalent qualification in marketing, business administration, communications, or a related discipline. An advanced degree, such as a master's or MBA, with a marketing or branding focus is viewed favourably.
Professional experience
Substantial experience in marketing, branding, advertising, or a related field — typically in the range of 7 to 15 years or more — with a demonstrated track record of building and managing successful brands.
Mode of assessment
Candidates are evaluated across several dimensions to confirm their readiness for the designation:
- Review of academic qualifications, professional certifications and continuing education relevant to marketing and branding.
- Assessment of knowledge, skills and competencies through a combination of written examinations, case studies, interviews and practical assessments.
- Evaluation of an applicant's ability to develop and execute comprehensive marketing and branding strategies, and to analyse market data.
- Demonstration of capability in measuring brand performance and driving consumer engagement.
Standards & competencies
The CMBP™ designation is awarded to professionals who can demonstrate consistent, evidenced competency in the following areas:
Features & benefits
Professional recognition
The designation distinguishes holders as highly skilled experts in marketing and branding, strengthening their credibility and reputation within the industry.
Career advancement
Chartered Marketing and Branding Professionals are well positioned for leadership roles across marketing departments, advertising agencies, branding consultancies and corporations, with clearer pathways to career progression.
Brand growth & market success
Certified professionals contribute to brand growth and market success by developing and executing marketing and branding strategies that resonate with target audiences, differentiate brands from competitors, and build customer loyalty.
Continued professional development
Holders of the designation demonstrate an ongoing commitment to learning and improvement in marketing and branding practice, staying current with industry trends, consumer preferences and technological advancements.